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The Many

stacklist.com/themany-test

The Many is a Santa Monica creative agency built on strategy, creative, content, media, AI and immersive work. Named AdAge Small Agency of the Year three times, most recently in 2023, they grow brands through participation, not persuasion.

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Gillette: Movember

Movember Moustache Film for Gillette is a cinematic campaign starring Australian cricket captain Pat Cummins that celebrates the cultural power of the moustache and inspires global participation in men's health movement. The integrated campaign uses playful transformations, cricket heritage, and humor to position Gillette at the ritualistic beginning of Movember while making men's health feel approachable and shareable.

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Summary

Movember Moustache Film for Gillette is a cinematic campaign starring Australian cricket captain Pat Cummins that celebrates the cultural power of the moustache and inspires global participation in men's health movement. The integrated campaign uses playful transformations, cricket heritage, and humor to position Gillette at the ritualistic beginning of Movember while making men's health feel approachable and shareable.

Tags

movember · gillette · mens-health · video-campaign · cricket · brand-partnership · social-media

Key entities

Gillette (organization, 0.99) · Movember (organization, 0.99) · Pat Cummins (person, 0.99) · Australia (location, 0.95) · mens-health (concept, 0.98) · moustache-culture (concept, 0.97) · Movember (event, 0.99)

Classification

video · language en · status final

Provenance

claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 22 Sep 2026