Beyond the Original Orange Chicken

Sizzling Shrimp

Panda Mode

Good Fortune Scratcher

Panda Express Media

Blazing Bourbon Chicken

Panda Express Case Studies by The Many

The Many has developed a multi-campaign body of work for Panda Express centered on what the agency calls participation marketing, a strategic approach that moves beyond traditional advertising to turn consumers into active participants. Across six documented case studies, the agency demonstrates a consistent philosophy: treat brand moments as cultural events rather than promotional messages. This ranges from reframing Panda's iconic orange chicken for a younger audience to launching limited-time offerings like Sizzling Shrimp and Blazing Bourbon Chicken as cinematic, culturally tuned creative experiences designed to generate genuine engagement and craveability.

The work also extends into digital and interactive channels. The Many developed Panda Mode, an in-game integration spanning Fortnite and Roblox targeting 18-34 year olds, reflecting the agency's willingness to meet audiences on their own terms within gaming environments. The Good Fortune Scratcher activation further illustrates this participatory model, converting fans from passive viewers into active participants through an interactive format. Together, these efforts reveal a strategic range that spans brand equity, LTO performance, and emerging platform engagement.

In March 2025, The Many was named Panda Express's media agency of record, a milestone that signals expanded responsibility during what the case study describes as a key growth phase for the brand. For food and beverage marketers evaluating agency partners, this stack offers a concrete look at how The Many approaches brand building across creative, cultural, and media dimensions, with Panda Express serving as a sustained, multi-year proof of concept.