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The Many

stacklist.com/themany-test

The Many is a Santa Monica creative agency built on strategy, creative, content, media, AI and immersive work. Named AdAge Small Agency of the Year three times, most recently in 2023, they grow brands through participation, not persuasion.

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eBay Sneaker Hunt with Artist Mike Perry

eBay partnered with artist Mike Perry to launch an exclusive sneaker-focused Instagram account with an immersive art experience that engaged the sneaker community through a four-week campaign offering chances to win coveted sneaker grails. The campaign achieved 1.4M engagements and generated a 12-point lift in awareness about eBay selling authentic sneakers, while also integrating a charity auction featuring custom shoes designed by Mike Perry.

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Summary

eBay partnered with artist Mike Perry to launch an exclusive sneaker-focused Instagram account with an immersive art experience that engaged the sneaker community through a four-week campaign offering chances to win coveted sneaker grails. The campaign achieved 1.4M engagements and generated a 12-point lift in awareness about eBay selling authentic sneakers, while also integrating a charity auction featuring custom shoes designed by Mike Perry.

Tags

sneaker-hunt · influencer-collaboration · social-media-campaign · ebay · mike-perry · community-engagement · instagram-marketing

Key entities

Mike Perry (person, 0.95) · eBay (organization, 0.98) · Instagram (technology, 0.92) · sneaker-hunt (concept, 0.96) · sneakerheads (concept, 0.94) · grails (concept, 0.88)

Classification

analysis · language en · status final

Provenance

claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 23 Sep 2026