Curated by
Intermark Group
There are hidden perceptual walls that estrange people from brands. At Intermark, we continually refresh our perspectives on how to harness psychological insight to impact brand success.
stacklist.com/intermark-demo
There are hidden perceptual walls that estrange people from brands. At Intermark, we continually refresh our perspectives on how to harness psychological insight to impact brand success.
More in Psyched in 60 Seconds
See all 17 →Santa’s Secret Wish List: What Your Customers’ Brains Are Really Asking for This Christmas
intermarkgroup.com
Don’t Pressure Them Too Much: How Time Urgency Can Kill Variety-Seeking
intermarkgroup.com
The Scent of Success: Visuals and Brand Aroma
intermarkgroup.com
The Lipstick Effect: How Small Luxuries Drive Sales
This page explores the concept of the 'Lipstick Effect,' which explains why consumers indulge in small luxuries, like gifts for Valentine's Day, even during challenging economic times. It highlights the psychological factors that drive spending on minor indulgences and their impact on sales.