Intermark Group

This page explores the psychological aspects of consumer behavior during the Christmas season, highlighting what customers truly desire. It provides insights for businesses to better understand and meet their customers' needs during the holiday shopping period.

This page discusses the impact of time urgency on consumer behavior, particularly how it can reduce variety-seeking in decision-making. It emphasizes the importance of understanding this psychological effect for marketers and how countdowns and urgency can backfire.

This page explores new research on the impact of visuals in marketing and how they can evoke scents, enhancing brand appeal. It discusses the intersection of visual elements and sensory experiences in creating an irresistible brand identity.

This page discusses strategies for creating effective customer incentive programs that enhance customer loyalty and engagement. It provides insights into redeeming rewards and optimizing customer experiences to maximize satisfaction.

This page discusses the evolving landscape of B2B marketing, emphasizing the shift from traditional rational decision-making to more nuanced approaches influenced by social marketing. It highlights new research findings that reveal how brands can better engage with their audiences in a B2B context.

For CMOs, there is a real challenge in crafting campaigns that truly motivate audiences. In today’s hyper-competitive travel and hospitality landscape, understanding consumer psychology is essential for effective marketing strategies.

This page discusses how Physicians Mutual utilized psychological insights to address the challenges of retirement planning. By focusing on positivity and social proof, they aimed to inspire optimism and help audiences reclaim their desired retirement futures.

This page explores the psychological insights behind vacation memories, emphasizing that the most lasting impressions come from unplanned moments rather than major events. It highlights the sensory experiences that Alabama offers, encouraging visitors to savor the unique aspects of the state.

This page showcases the work done by Intermark Group for Bona, focusing on the psychological insights that inform their marketing strategy. It emphasizes the importance of authority in establishing Bona's effectiveness in floor cleaning, catering to an audience that values being well-informed about maintaining their home environment.

This page discusses the strategies employed by Intermark Group to make the History Channel more appealing to modern audiences. It highlights the need for a relatable approach to engage viewers who perceive history as irrelevant or boring.

This page showcases Mohawk Flooring's innovative approach to carpet fibers, emphasizing psychological insights into consumer behavior, particularly among mothers. It highlights a unique product demonstration event designed to challenge skepticism around stain-resistant carpeting.

Psychological Insight Companionship is core to the human experience and for 66% of households in the US, that includes their pet companions. We leaned into this insight to create a compelling narrative for Physicians Mutual Pet.