Curated by
Intermark Group
There are hidden perceptual walls that estrange people from brands. At Intermark, we continually refresh our perspectives on how to harness psychological insight to impact brand success.
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There are hidden perceptual walls that estrange people from brands. At Intermark, we continually refresh our perspectives on how to harness psychological insight to impact brand success.
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The Scent of Success: Visuals and Brand Aroma
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Building the Perfect Customer Incentive Program
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Don’t Pressure Them Too Much: How Time Urgency Can Kill Variety-Seeking
This page discusses the impact of time urgency on consumer behavior, particularly how it can reduce variety-seeking in decision-making. It emphasizes the importance of understanding this psychological effect for marketers and how countdowns and urgency can backfire.