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The Many

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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.

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MediaPost: The Many Lands Panda Express

Panda Express appoints The Many as its U.S. creative agency of record following a virtual review, with responsibilities spanning brand strategy, creative, planning and production across multiple media channels. The assignment builds on the brand's previous "Asian-American Originals" campaign and positions The Many to elevate Panda Express as an American Chinese trailblazer.

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Summary

Panda Express appoints The Many as its U.S. creative agency of record following a virtual review, with responsibilities spanning brand strategy, creative, planning and production across multiple media channels. The assignment builds on the brand's previous "Asian-American Originals" campaign and positions The Many to elevate Panda Express as an American Chinese trailblazer.

Tags

panda-express · advertising · agency-news · creative-campaign · asian-american · brand-strategy · media-marketing

Key entities

Panda Express (organization, 0.99) · The Many (organization, 0.99) · Wolfgang (organization, 0.95) · MediaPost (organization, 0.98) · Larissa Faw (person, 0.95) · Chloe Kim (person, 0.95) · Harry Shum Jr. (person, 0.95) · Amir Haque (person, 0.92) · Joe Mandese (person, 0.9) · Asian Pacific American Heritage Month (event, 0.96) · Asian-American Originals (concept, 0.97)

Classification

snippet · language en · status final

Provenance

claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 26 Oct 2026