---
title: "MediaPost: The Many Lands Panda Express"
url: https://stacklist.com/card/a2661a9f-758b-4ce9-972d-07802455b6d1
source_url: "https://www.mediapost.com/publications/article/353361/the-many-lands-panda-express.html"
stack: https://stacklist.com/c/business/stack/3cc23624-48ef-41cb-976c-054220b0218e
summary: "Panda Express appoints The Many as its U.S. creative agency of record following a virtual review, with responsibilities spanning brand strategy, creative, planning and production across multiple media channels. The assignment builds on the brand's previous \"Asian-American Originals\" campaign and positions The Many to elevate Panda Express as an American Chinese trailblazer."
tags: "panda-express, advertising, agency-news, creative-campaign, asian-american, brand-strategy, media-marketing"
key_entities: "Panda Express (organization), The Many (organization), Wolfgang (organization), MediaPost (organization), Larissa Faw (person), Chloe Kim (person), Harry Shum Jr. (person), Amir Haque (person), Joe Mandese (person), Asian Pacific American Heritage Month (event), Asian-American Originals (concept)"
classification: "snippet"
content_hash: "sha256:778d2d0bd939909e9dda77b85ad27317e1133319ccd8fa9724dccb3417e5ad93"
acp_version: "0.2"
token_counts_approximate: 618
visibility: public
agent_accessible: true
status: "final"
---

# MediaPost: The Many Lands Panda Express

While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ... Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases , first-look research and daily insights from Joe Mandese, Editor in Chief. Become a subscriber today! If you're already a paid subscriber, please sign-in. Username    Password       Forgot? Become a free MediaPost member now to read this article Unlimited articles every day Keep up-to-date with media, marketing and advertising news Invitations to exclusive industry events and research Log in if you are already a member Username    Password       Forgot? Subscribe to MediaPost Agency Daily The Many Lands Panda Express by Larissa Faw , July 7, 2020 Panda Express is appointing The Many as the Asian dining chain’s U.S. creative agency of record following a formal review held virtually during the pandemic. The assignment includes brand strategy, creative, planning and production across TV, video, out-of-home and in-store. Last year, Panda Express and agency Wolfgang introduced the “Asian-American Originals” campaign timed to coincide with Asian Pacific American Heritage Month in May. The messaging showcased famous Asian personalities including Olympic Gold Medal-winning snowboarder Chloe Kim and actor/dancer Harry Shum Jr. The company spent $8.71 million on advertising in 2019, according to Kantar Media. Now, The Many says it will partner with the Panda team to build a vision for elevating the brand as an American Chinese trailblazer. “Not only does the brand have an inspiring history and ambitious creative appetite, but it has demonstrated years of operational excellence that we hope to learn from to become an even better agency,” says Amir Haque, partner, business strategy and growth, The Many. advertisement advertisement accounts , agency Comment Next story loading advertisement More from MAD McCann Elevates Ordonez To Dual Role, Global Chairman/Chief Creative Officer Napier Rebrands, Adds New Visual Identity And Mission Design Bridge And Partners Revamps MorningStar's Look Stagwell Continues Owned Media Diversification, Buys Freestar Publicis Expands Marcel, Taps Hagedorn As First CEO SPONSOR CONTENT The Best Event in Email Marketing