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The Many

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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.

More in The Many: Los Angeles Advertising Agency Work

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Adweek: Mistress (Now The Many) Goes Electric for Discover LA

Mistress agency launches "Electric," a 30-second spot for Discover Los Angeles that captures the vibrant energy of Venice Beach with bikers and skateboarders. The campaign continues the one-word titled series aimed at evoking the city's distinct feelings and emotions.

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Summary

Mistress agency launches "Electric," a 30-second spot for Discover Los Angeles that captures the vibrant energy of Venice Beach with bikers and skateboarders. The campaign continues the one-word titled series aimed at evoking the city's distinct feelings and emotions.

Tags

advertising · campaign · discover-los-angeles · mistress-agency · video-production · destination-marketing

Key entities

Mistress (organization, 0.95) · Discover Los Angeles (organization, 0.95) · Los Angeles (location, 0.95) · Venice Beach (location, 0.9) · Erik Oster (person, 0.9) · Floria Sigismondi (person, 0.9) · Believe Media (organization, 0.85) · destination-marketing (concept, 0.85)

Classification

analysis · language en · status final

Provenance

claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 26 Oct 2026