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The Many

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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.

More in The Many: Los Angeles Advertising Agency Work

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Adweek: Mistress (Now The Many) Welcomes LAX Arrivals for Discover LA

Mistress agency created a campaign for Discover Los Angeles featuring an #EveryoneIsWelcome event at LAX where volunteers welcomed international visitors with signs in multiple languages. The initiative celebrates the city's diversity and inclusivity while combating declining tourism amid concerns about xenophobia and isolationism in America.

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Summary

Mistress agency created a campaign for Discover Los Angeles featuring an #EveryoneIsWelcome event at LAX where volunteers welcomed international visitors with signs in multiple languages. The initiative celebrates the city's diversity and inclusivity while combating declining tourism amid concerns about xenophobia and isolationism in America.

Tags

tourism · diversity-inclusion · advertising-campaign · los-angeles · welcome-initiative · cultural-celebration

Key entities

Mistress (organization, 0.95) · Discover Los Angeles (organization, 0.95) · Bastard (organization, 0.9) · Los Angeles (location, 0.99) · LAX (location, 0.99) · #EveryoneIsWelcome (event, 0.95) · Erik Oster (person, 0.85) · Josh Nussbaum (person, 0.85) · diversity-and-inclusivity (concept, 0.9) · United States Court of Appeals for the Ninth Circuit (location, 0.8)

Classification

reference · language en · status final

Provenance

claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 26 Oct 2026