---
title: "eBay Sneaker Hunt with Artist Mike Perry"
url: https://stacklist.com/card/9a5e871a-d99b-4e73-82c2-bfb75a7ff7c3
source_url: "https://themany.com/projects/mike-perry-sneaker-hunt"
stack: https://stacklist.com/c/business/stack/a4f2d898-bd33-4464-9f10-262e617a9a15
summary: "eBay partnered with artist Mike Perry to launch an exclusive sneaker-focused Instagram account with an immersive art experience that engaged the sneaker community through a four-week campaign offering chances to win coveted sneaker grails. The campaign achieved 1.4M engagements and generated a 12-point lift in awareness about eBay selling authentic sneakers, while also integrating a charity auction featuring custom shoes designed by Mike Perry."
tags: "sneaker-hunt, influencer-collaboration, social-media-campaign, ebay, mike-perry, community-engagement, instagram-marketing"
key_entities: "Mike Perry (person), eBay (organization), Instagram (technology), sneaker-hunt (concept), sneakerheads (concept), grails (concept)"
classification: "analysis"
content_hash: "sha256:992943cbe771dbe844ea868f7361c17a5c1c2d715237b170743b165cc45a1fe2"
acp_version: "0.2"
token_counts_approximate: 552
visibility: public
agent_accessible: true
status: "final"
---

# eBay Sneaker Hunt with Artist Mike Perry

Partnering with Artist Mike Perry, eBay Unveils an Exclusive Sneakers Instagram Handle with an Immersive Art Experience Services Brand & Campaign Creative Always-On Fast Media & Creator Content Outputs Community Management Content Influencer & Creator Go-To-Market Planning Visual Identity & Design Campaign Creative Meta Content Creator Collaboration Measurement Reporting Social Activations Sneakerheads love hunting for the perfect grails on eBay. So to launch eBay's branded sneaker account and handle, we brought the sneaker hunt to social, giving new followers a chance to cop the greatest kicks. For sneakerheads, sneakers are a world of their own. There's a story behind each pair, its impact on culture, and its importance to the community. This project is an outlet of expression inspired by those stories and a celebration of creativity by one of its own, Mike Perry. This two-part campaign, designed to be continuously active, engaged the sneaker community by offering an opportunity to win coveted sneaker 'grails' from eBay. Over four weeks, the campaign unfolded across social media platforms, presenting a diverse array of content that kept participants deeply involved and consistently engaged. In parallel, a charity auction was integrated into the campaign, showcasing custom shoes created by Mike Perry. This celebration of the culture's enthusiasm for sneakers was a way to give back to the community. Results The Sneaker Hunt got the job done and yielded a 12 pt lift in awareness that eBay “sells authentic sneakers” among audiences that engaged with the campaign. Here are the stats: Post Engagements . M Link Clicks k Players + Follower Growth % Have a similar project in mind? We’d love to talk about it. Contact Information Name* Email* Phone* Subject* Select an option... Project Details Message* Solutions of Interest Brand & Creative Strategy Social & Content Strategy Media & Investment Strategy Measurement & Analytics Strategy Brand & Campaign Creative Always-On Fast Media & Creator Content Creator Content Branded IP & Programming Media Execution & Reporting Breakthrough Experiential Submit Inquiry