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Intermark Group

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There are hidden perceptual walls that estrange people from brands. At Intermark, we continually refresh our perspectives on how to harness psychological insight to impact brand success.

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March Madness and the Psychology of Competition

March Madness is here, and with it, the electric hum of brackets, upsets, and buzzer-beaters. Millions of fans are glued to screens, and behind the scenes, marketers can leverage this excitement to engage audiences effectively.

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