Curated by
The Many
The Many is a Santa Monica creative agency built on strategy, creative, content, media, AI and immersive work. Named AdAge Small Agency of the Year three times, most recently in 2023, they grow brands through participation, not persuasion.
stacklist.com/themany-test
The Many is a Santa Monica creative agency built on strategy, creative, content, media, AI and immersive work. Named AdAge Small Agency of the Year three times, most recently in 2023, they grow brands through participation, not persuasion.
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World Surf League: You Can't Script This
The World Surf League launched "You Can't Script This," a global brand campaign designed to challenge perceptions of surfing and attract both core and new audiences by emphasizing the sport's unpredictable, dramatic nature. The campaign achieved a 12-point rise in brand awareness and a 10-point boost in brand affinity, successfully positioning competitive surfing as a sport for all.
Built for AI agentsACO · 604 tokens
Summary
The World Surf League launched "You Can't Script This," a global brand campaign designed to challenge perceptions of surfing and attract both core and new audiences by emphasizing the sport's unpredictable, dramatic nature. The campaign achieved a 12-point rise in brand awareness and a 10-point boost in brand affinity, successfully positioning competitive surfing as a sport for all.
Tags
brand-campaign · sports-marketing · world-surf-league · brand-awareness · cinematic-film · creative-strategy · audience-engagement
Key entities
World Surf League (organization, 0.99) · The Many (organization, 0.95) · You Can't Script This (concept, 0.99) · brand-awareness (concept, 0.98) · brand-affinity (concept, 0.98) · competitive-surfing (concept, 0.97)
Classification
analysis · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 22 Sep 2026