Curated by
Intermark Group
There are hidden perceptual walls that estrange people from brands. At Intermark, we continually refresh our perspectives on how to harness psychological insight to impact brand success.
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There are hidden perceptual walls that estrange people from brands. At Intermark, we continually refresh our perspectives on how to harness psychological insight to impact brand success.
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intermarkgroup.com
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intermarkgroup.com
Planting Seeds: Harnessing the 'Foot-in-the-Door' Effect
Spring is a time for planting seeds, and for marketers, the psychological 'foot-in-the-door' (FITD) effect offers a way to sow small engagements that can lead to larger commitments. This page explores how to effectively utilize this strategy for marketing in Spring 2025 and beyond.