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The Many

stacklist.com/themany-test

The Many is a Santa Monica creative agency built on strategy, creative, content, media, AI and immersive work. Named AdAge Small Agency of the Year three times, most recently in 2023, they grow brands through participation, not persuasion.

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Panda Express Media

Panda Express embedded its brand into gaming experiences through custom integrations with Fortnite and Super League to drive consideration among 18-34 year old consumers. The participatory approach generated significant lifts in both awareness and consideration by integrating the brand directly into gameplay rather than using traditional ad placements.

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Built for AI agentsACO · 478 tokens

Summary

Panda Express embedded its brand into gaming experiences through custom integrations with Fortnite and Super League to drive consideration among 18-34 year old consumers. The participatory approach generated significant lifts in both awareness and consideration by integrating the brand directly into gameplay rather than using traditional ad placements.

Tags

gaming-marketing · brand-integration · fortnite · youth-audience · in-game-advertising · esports

Key entities

Panda Express (organization, 0.99) · Fortnite (technology, 0.99) · Super League (technology, 0.95) · The Many (organization, 0.9) · in-game integration (concept, 0.98) · quick service dining (concept, 0.92)

Classification

analysis · language en · status final

Provenance

claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 22 Sep 2026