---
title: "Panda Express Media"
url: https://stacklist.com/card/2c970ca2-5c90-489c-b7ac-073abf0abb87
source_url: "https://themany.com/projects/panda-express-media"
stack: https://stacklist.com/c/business/stack/14eada7f-df30-4f47-af35-8a9f8977b736
summary: "Panda Express embedded its brand into gaming experiences through custom integrations with Fortnite and Super League to drive consideration among 18-34 year old consumers. The participatory approach generated significant lifts in both awareness and consideration by integrating the brand directly into gameplay rather than using traditional ad placements."
tags: "gaming-marketing, brand-integration, fortnite, youth-audience, in-game-advertising, esports"
key_entities: "Panda Express (organization), Fortnite (technology), Super League (technology), The Many (organization), in-game integration (concept), quick service dining (concept)"
classification: "analysis"
content_hash: "sha256:f2f7cca9e925fc6821c8d2c6f715f56eed49d6c03b59df21c79c274b92205bbf"
acp_version: "0.2"
token_counts_approximate: 478
visibility: public
agent_accessible: true
status: "final"
---

# Panda Express Media

To drive consideration among younger consumers, Panda Express embedded its brand directly into gaming experiences through integrations with Fortnite and Super League. Services Media Planning & Buying Connections Strategy Media Execution & Reporting Measurement & Analytics Strategy Media & Investment Strategy Outputs Snapchat Long-Form In-Platform Execution Media Mix Modeling Brand Programming Market Analysis Competitive & Category Analysis Strategy Social Planning OOH Media Buying Video TikTok/Reels/Shorts Branded Content Series Measurement Reporting Content Measurement Strategy Digital Video Strategic Partnerships Social Activations Brand Portfolio Planning Paid Media Planning Target Definition & Sizing Communications Planning Channel Analysis & Strategy Dashboard Development Brand Health Analysis Display & Programmatic Audio & Podcasts BRIEF Panda Express is one of the most recognizable brands in quick service dining—but awareness alone doesn’t guarantee consideration. The Many was tasked with helping Panda grow relevance and consideration with a younger audience, specifically within the 18–34 demographic. STRATEGY Instead of relying on traditional ad placements, we focused on creating participatory brand moments that live inside consumers’ existing behaviors. Gaming—where their audience spends significant time across dayparts—offered an opportunity to integrate Panda Express into experiences rather than interrupt them. SOLUTION Through partnerships with Fortnite and gaming platform Super League, we developed custom (and award-winning) in-game integrations that embedded Panda Express directly into gameplay rather than simply advertising around it. Players encountered the brand organically while engaging in the games they love. The participatory approach generated significant lifts in both awareness and consideration among the 18–34 audience.