Curated by
Intermark Group
There are hidden perceptual walls that estrange people from brands. At Intermark, we continually refresh our perspectives on how to harness psychological insight to impact brand success.
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There are hidden perceptual walls that estrange people from brands. At Intermark, we continually refresh our perspectives on how to harness psychological insight to impact brand success.
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intermarkgroup.com
Don’t Pressure Them Too Much: How Time Urgency Can Kill Variety-Seeking
intermarkgroup.com
The Scent of Success: Visuals and Brand Aroma
intermarkgroup.com
Why Starting Ahead Wins: The Endowed Progress Effect in Marketing
Imagine handing your customers a head start in a race they didn’t even know they were running. That’s the psychology behind the endowed progress effect, a concept explored in marketing strategies to enhance customer engagement and drive sales.