On Khloud 9 with Khloud Plus

We’re on Khloud 9

Floating on Khlouds with this finals essential Khloud

Food and Snacks Campaigns for Gen Z Brands

The Art Agency has developed a targeted social media campaign for Khloud, a protein-enhanced popcorn brand, with the goal of reaching Gen Z and college-age consumers. The campaign is executed primarily through Instagram and centers on authentic, relatable content that positions Khloud protein popcorn as a go-to snack for young consumers. Key messaging highlights the product's availability at Walmart, Walmart.com, and cloudfood.com, ensuring accessibility is a consistent theme across posts.

The campaign leans heavily on peer-driven taste-test formats and lifestyle framing to build credibility and enthusiasm. In one execution, a group visits Walmart to purchase and try the sweet and salty kettle corn variety, ultimately rating it a perfect 10 out of 10. Another post ties the product directly to the college experience by framing it as a "finals essential," reinforcing its relevance to the target demographic's daily life and routines.

A core product differentiator emphasized throughout the campaign is Khloud's protein content, specifically seven grams of protein per serving, which is positioned as three times that of average popcorn. This nutritional angle is woven naturally into lifestyle-oriented content rather than presented in a clinical or overly technical way, making it feel accessible and appealing to a younger audience. Overall, the campaign reflects a strategy built on relatability, product discovery moments, and clear retail availability to drive awareness and purchase intent among Gen Z consumers.