Poolside necessities always include 818 Tequila

Sprinter on a sunny day >

We’re declaring Unwell the official drink of summer

sip sip hooray 818 Tequila

Nothing makes me feel luckier than a great tequila 818 Tequila

Never met a bottle of 818 Tequila I didn’t like

Cheers to the weekend and 818 Tequila

Sprinter: If only every day looked like this

Reasons we Unwell

Happy Dad x dustinlynch

Family photos with Happy Dad

We couldn’t be more serious when it comes to 818 Tequila

The perfect game day duo: Unwell and asudeltazeta

Imagine drinking Happy Dad with your

Spirits and Seltzer Influencer Campaigns

The Art Agency has executed a series of Instagram-focused influencer campaigns across four Gen Z-oriented alcohol and beverage brands: 818 Tequila, Happy Dad, Sprinter, and Unwell. The campaigns span a range of product categories including premium tequila, hard seltzer, canned cocktails, and functional RTD beverages, demonstrating the agency's versatility within the spirits and better-for-you alcohol space.

The creative approach across these campaigns leans heavily into lifestyle and occasion-based messaging. For 818 Tequila, multiple activations centered on celebratory and social moments, using copy such as "poolside necessities," "cheers to the weekend," and "sip sip hooray" to position the brand within everyday celebrations. Sprinter content emphasized aspirational outdoor and sunny-day imagery, while Unwell was framed as a seasonal staple, with messaging like "official drink of summer" and content highlighting functional product attributes including electrolytes and natural caffeine. Happy Dad activations incorporated influencer partnerships, including a collaboration with Dustin Lynch, and leaned into family-friendly and social gathering contexts such as parents weekend events.

Overall, this stack provides brand marketers and procurement teams with a representative view of The Art Agency's tone, messaging range, and platform focus when working with Gen Z alcohol brands. The campaigns reflect a consistent ability to tailor creator content to distinct brand voices while maintaining a casual, culturally relevant register suited to Instagram audiences. Brands vetting creator agencies for similar campaigns will find this stack useful for assessing creative alignment and category experience.