Rush looks better in Fashion Nova Nova UF Tri Delta

Our favorite beach essential Vacation Inc

Fashion Nova looks always kill

Fashion Nova x msualphaphi

Rush looks better in Fashion Nova

Vacation is the beach bag staple we’re always reaching for

Fashion Nova x fsualphaphi

Fashion Nova: Our energy going into Galentine’s Day

Fashion and Beauty Campus Campaigns

## Fashion and Beauty Campus Campaigns

This research stack showcases The Art Agency's work executing influencer campaigns for two consumer brands, Fashion Nova and Vacation, through campus-based sorority creators on TikTok. The campaigns span multiple university chapters, including UF Tri Delta, MSU Alpha Phi, and FSU Alpha Phi, demonstrating the agency's ability to activate Greek life networks across different campuses to reach a Gen Z audience. The content reflects a consistent strategy of embedding brand messaging within relatable, energetic, and personality-driven creator formats.

The Fashion Nova content leans into themes of confidence, self-expression, and social occasions, with references to rush season and events like Galentine's Day. Creators use humor, cultural references, and high-energy delivery to connect the brand to aspirational social moments relevant to college women. The Vacation campaign takes a more product-focused approach, with at least one creator providing a detailed review of the brand's Classic Whip sunscreen, covering texture, scent, application method, and skin finish, suggesting the agency can flex between lifestyle-driven and informational content styles depending on brand needs.

Overall, this stack positions The Art Agency as a creator partner with established access to sorority communities across multiple universities, capable of producing varied content tones and formats for fashion and beauty brands targeting Gen Z consumers. Brands evaluating the agency can use this stack to assess creative range, campus reach, and the authenticity of creator voices within a highly engaged demographic segment.