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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
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QDOBA's Avocado Truck Stunt
QDOBA executed a real-time marketing stunt during National Avocado Day by delivering a truck loaded with 1,616 lbs of avocados to Chipotle locations in Denver, generating over 100 million earned media impressions. The campaign demonstrated QDOBA's brand expertise in guacamole while playfully trolling a competitor on social media.
Built for AI agentsACO · 1315 tokens
Summary
QDOBA executed a real-time marketing stunt during National Avocado Day by delivering a truck loaded with 1,616 lbs of avocados to Chipotle locations in Denver, generating over 100 million earned media impressions. The campaign demonstrated QDOBA's brand expertise in guacamole while playfully trolling a competitor on social media.
Tags
social-media · marketing-campaign · brand-awareness · real-time-response · guerrilla-marketing · food-beverage · stunt
Key entities
QDOBA (organization, 0.99) · Chipotle (organization, 0.99) · National Avocado Day (event, 0.95) · 11th Annual Shorty Awards (event, 0.95) · Denver (location, 0.92) · BuzzFeed (organization, 0.88) · CNBC (organization, 0.88) · Reddit (organization, 0.88) · earned-media (concept, 0.9)
Classification
analysis · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 26 Oct 2026