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The Many

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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.

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Beyond Restaurants: eBay Mike Perry Sneaker Hunt

eBay partnered with artist Mike Perry to launch an exclusive sneaker Instagram account featuring an immersive art experience and community-driven campaign. The two-part Sneaker Hunt campaign achieved a 12-point lift in awareness about eBay's authentic sneaker offerings while integrating a charity auction of custom shoes.

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Summary

eBay partnered with artist Mike Perry to launch an exclusive sneaker Instagram account featuring an immersive art experience and community-driven campaign. The two-part Sneaker Hunt campaign achieved a 12-point lift in awareness about eBay's authentic sneaker offerings while integrating a charity auction of custom shoes.

Tags

sneaker-marketing · instagram-campaign · ebay · influencer-collaboration · social-media · community-engagement

Key entities

Mike Perry (person, 0.95) · eBay (organization, 0.98) · Instagram (technology, 0.92) · sneakerheads (concept, 0.88) · sneaker-grails (concept, 0.85)

Classification

analysis · language en · status final

Provenance

claude-haiku-4-5 via @stacklist/be@0.1.0, confidence 0.85, 26 Oct 2026