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The Many

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The Many is a Santa Monica creative agency built on strategy, creative, content, media, AI and immersive work. Named AdAge Small Agency of the Year three times, most recently in 2023, they grow brands through participation, not persuasion.

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Good Fortune Scratcher

Good Fortune Scratcher is a Lunar New Year gamification campaign by Panda Express that uses a web-based lottery scratcher game to educate guests about the holiday while driving sales. The six-week campaign achieved 500K+ redemption codes redeemed and 10x year-over-year sales growth.

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Built for AI agentsACO · 663 tokens

Summary

Good Fortune Scratcher is a Lunar New Year gamification campaign by Panda Express that uses a web-based lottery scratcher game to educate guests about the holiday while driving sales. The six-week campaign achieved 500K+ redemption codes redeemed and 10x year-over-year sales growth.

Tags

lunar-new-year · gamification · scratcher-game · panda-express · social-campaign · experiential-marketing · brand-activation

Key entities

Panda Express (organization, 0.99) · Lunar New Year (event, 0.99) · TikTok (technology, 0.85) · Meta (technology, 0.85) · gamification (concept, 0.95) · scratcher-game (concept, 0.9)

Classification

analysis · language en · status final

Provenance

claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 22 Sep 2026