New Website Focus - Project Files
Thread Knowledge Transfer Prompt
The document provides a detailed prompt for an AI to extract structured knowledge from a conversation thread concerning website direction. It specifies rules for extraction, a required YAML output format, and numerous categories such as decisions, proposed ideas, rejected concepts, positioning, approved copy, site structure, and constraints, all for a comprehensive handoff document.
v1 Claude positioning write-up
Carly Vivian's advisory practice is shifting from a B2C model targeting individual executives to a B2B model focused on corporate and private equity buyers. This strategic pivot involves a complete overhaul of her website's purpose—now for credibility confirmation rather than client acquisition—and extensive updates to her LinkedIn profile and company page to reflect the new enterprise-focused positioning.
v2 Carly Vivian | Positioning, Search and Content Direction for Stacklist
Carly Vivian's business has pivoted from B2C individual advisory to B2B enterprise advisory, focusing on diagnosing senior leader performance issues after major organizational change. Stacklist's goal is to establish her credibility and findability for enterprise buyers by emphasizing her core thesis: that most post-change performance problems are due to altered conditions, not lost capability, leading to critical misdiagnoses.
