Curated by
Carly Vivian
Carly Vivian is a career reinvention strategist who spent 30 years at the table when Fortune 50 organizations made their biggest calls - mergers, transformations, and leadership transitions at a combined $100B scale. She now helps senior executives, post-exit founders, and athletes leaving sport decode what built their First Act and architect a deliberate Second Act. Her work runs on the Discover, Design, Develop methodology, which also anchors her book in progress, Lightning Strikes Twice. Alongside the platform she keeps a separate, referral-based executive coaching practice.
stacklist.com/carlyvivian
Carly Vivian is a career reinvention strategist who spent 30 years at the table when Fortune 50 organizations made their biggest calls - mergers, transformations, and leadership transitions at a combined $100B scale. She now helps senior executives, post-exit founders, and athletes leaving sport decode what built their First Act and architect a deliberate Second Act. Her work runs on the Discover, Design, Develop methodology, which also anchors her book in progress, Lightning Strikes Twice. Alongside the platform she keeps a separate, referral-based executive coaching practice.
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v1 Claude positioning write-up
Carly Vivian's practice and website are shifting from B2C (individual buyers) to B2B (corporate and PE buyers) based on actual client acquisition patterns, with corresponding updates to LinkedIn profile, company page, and website scope. The redesign reduces the site to a credibility-confirmation tool for referred corporate buyers rather than a direct acquisition channel, eliminating conversion architecture and pricing pages.
Built for AI agentsACO · 7213 tokens
Summary
Carly Vivian's practice and website are shifting from B2C (individual buyers) to B2B (corporate and PE buyers) based on actual client acquisition patterns, with corresponding updates to LinkedIn profile, company page, and website scope. The redesign reduces the site to a credibility-confirmation tool for referred corporate buyers rather than a direct acquisition channel, eliminating conversion architecture and pricing pages.
Tags
b2b-strategy · website-redesign · brand-positioning · linkedin-optimization · business-pivot · corporate-sales
Key entities
Carly Vivian (person, 0.99) · Carly Vivian LLC (organization, 0.99) · Kaiser Permanente (organization, 0.95) · LinkedIn (technology, 0.98) · Claude (technology, 0.9) · B2B-to-B2C pivot (concept, 0.92) · executive-advisory (concept, 0.88) · Kyle (person, 0.7)
Classification
memo · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/be@0.1.0, confidence 0.85, 19 Aug 2026