Curated by
James Orsini
A multi-hat operator with 40+ years across finance, advertising, and operations. Trained at KPMG and Goldman Sachs, then spent 11 years scaling VaynerX from $42M to nearly $350M in revenue alongside Gary Vaynerchuk.
stacklist.com/jamesorsini
A multi-hat operator with 40+ years across finance, advertising, and operations. Trained at KPMG and Goldman Sachs, then spent 11 years scaling VaynerX from $42M to nearly $350M in revenue alongside Gary Vaynerchuk.
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James Orsini discusses his journey scaling VaynerMedia with Gary Vaynerchuk, starting as Chief Integration Officer and becoming COO as the company grew from $42M to $150M+ in revenue with 800+ employees. The conversation covers healthy growth strategies, operational management, and the evolution from narrow to wide business expansion across social media, advertising, and creative services.
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Summary
James Orsini discusses his journey scaling VaynerMedia with Gary Vaynerchuk, starting as Chief Integration Officer and becoming COO as the company grew from $42M to $150M+ in revenue with 800+ employees. The conversation covers healthy growth strategies, operational management, and the evolution from narrow to wide business expansion across social media, advertising, and creative services.
Tags
agency-scaling · entrepreneurship · operations · gary-vaynerchuk · business-growth · leadership · coo
Key entities
James Orsini (person, 0.99) · Gary Vaynerchuk (person, 0.99) · John Corcoran (person, 0.95) · AJ (person, 0.85) · VaynerMedia (organization, 0.99) · Hudson Yards (location, 0.9) · Chief Integration Officer (concept, 0.95) · Chief Operating Officer (concept, 0.95) · healthy-growth (concept, 0.88)
Classification
transcript · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/be@0.1.0, confidence 0.85, 1 Sep 2026