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Sushi - is it really Japanese?!?
This website from Fjord Tours discusses the role Norway played in the popularity of salmon sushi in Japan. It details how Norway's surplus salmon production in the 1970s, coupled with Japan's dwindling fish supply, led to a successful marketing campaign that introduced Atlantic salmon to the Japanese market. The article explains the challenges faced, including the Japanese preference for cooked salmon and the unfamiliarity with raw Atlantic salmon. It ultimately highlights how Norwegian salmon has become a key ingredient in Japan's sushi scene.
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Summary
This website from Fjord Tours discusses the role Norway played in the popularity of salmon sushi in Japan. It details how Norway's surplus salmon production in the 1970s, coupled with Japan's dwindling fish supply, led to a successful marketing campaign that introduced Atlantic salmon to the Japanese market. The article explains the challenges faced, including the Japanese preference for cooked salmon and the unfamiliarity with raw Atlantic salmon. It ultimately highlights how Norwegian salmon has become a key ingredient in Japan's sushi scene.
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