Curated by
Intermark Group
There are hidden perceptual walls that estrange people from brands. At Intermark, we continually refresh our perspectives on how to harness psychological insight to impact brand success.
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There are hidden perceptual walls that estrange people from brands. At Intermark, we continually refresh our perspectives on how to harness psychological insight to impact brand success.
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University of Alabama | Intermark Group
This page showcases the brand strategy developed for the University of Alabama, emphasizing the psychological insights into community and identity. It highlights how the university's strong football program can overshadow its academic achievements, leading to a unique branding opportunity for its on-campus store.