Our Work

This page discusses how Physicians Mutual utilized psychological insights to address the challenges of retirement planning. By focusing on positivity and social proof, they aimed to inspire optimism and help audiences reclaim their desired retirement futures.

This page explores the psychological insights behind vacation memories, emphasizing that the most lasting impressions come from unplanned moments rather than major events. It highlights the sensory experiences that Alabama offers, encouraging visitors to savor the unique aspects of the state.

This page showcases the work done by Intermark Group for Bona, focusing on the psychological insights that inform their marketing strategy. It emphasizes the importance of authority in establishing Bona's effectiveness in floor cleaning, catering to an audience that values being well-informed about maintaining their home environment.

This page discusses the strategies employed by Intermark Group to make the History Channel more appealing to modern audiences. It highlights the need for a relatable approach to engage viewers who perceive history as irrelevant or boring.

This page showcases Mohawk Flooring's innovative approach to carpet fibers, emphasizing psychological insights into consumer behavior, particularly among mothers. It highlights a unique product demonstration event designed to challenge skepticism around stain-resistant carpeting.

Psychological Insight Companionship is core to the human experience and for 66% of households in the US, that includes their pet companions. We leaned into this insight to create a compelling narrative for Physicians Mutual Pet.

This page explores the psychological insights behind authentic dining experiences, emphasizing regional flavors and local cuisine specialties. It aims to connect with a defined target persona seeking genuine culinary experiences in Alabama.

This page showcases how Intermark Group has utilized psychological insights to enhance the brand and promotions of Rita's Italian Ice. By reinventing the brand, they have successfully attracted new customers and expanded into new markets.

This page showcases Bonnie Plants, focusing on the psychological insights into plant care. It addresses the common challenges people face in nurturing plants and offers a brand strategy that reframes plant care with honesty about human failures.

This page discusses how Toyota, a brand known for quality, durability, and reliability, seeks to reshape its image and engage consumers in new and compelling ways. It highlights the need for innovative storytelling to attract more customers to the brand.

This page details how Intermark Group applied Mind Mapping methodology to identify a common motivator among Troy University's diverse student prospects. The insights gained highlight the strong aspirations of both domestic and international students to excel in their careers.

This webpage discusses the brand strategy for Blue Cross and Blue Shield, focusing on building trust and loyalty through empathetic engagement. It highlights the importance of being seen as a caring and dependable health partner in the insurance industry.

Fiora is a high-quality value brand of bathroom products that focuses on delivering a singular cognitive benefit to help consumers rationalize their purchasing decisions. Unlike big brands, Fiora leverages psychological insights to create effective messaging that resonates with value-driven customers.

This page presents a case study on how Intermark Group utilized psychology to establish American Family Care (AFC) as the leading authority in urgent care. It highlights the strategic branding efforts that positioned AFC prominently in the healthcare market.

This page showcases the brand strategy developed for the University of Alabama, emphasizing the psychological insights into community and identity. It highlights how the university's strong football program can overshadow its academic achievements, leading to a unique branding opportunity for its on-campus store.

St. Vincent's One Nineteen redefines the expectations of healthcare by offering a comprehensive and innovative approach to hospital services. This page showcases the brand strategy and insights that drive the transformation of patient care at St. Vincent's Hospital.

The Supe Store project by Intermark Group showcases how the University of Alabama transformed its campus bookstore into an iconic space that enhances student pride and engagement. This redesign not only modernizes the shopping experience but also fosters a vibrant community atmosphere on campus.

This page details the brand strategy for repositioning the Supe Store as the authentic destination for University of Alabama merchandise. It emphasizes the importance of traditions and rituals in creating a strong community connection.

This page showcases the collaboration between Cadence Bank and Intermark Group, focusing on how regional businesses can benefit from personalized banking services. It highlights the importance of psychological insights in understanding the needs of smaller businesses in a competitive banking landscape.

St. Vincent's Maternity focuses on the emotional aspects of choosing a hospital for maternity services, emphasizing the long-term loyalty that comes from this decision. The page discusses brand strategy and the importance of proactive healthcare choices for women.

This page discusses the brand strategy for Redstone Federal Credit Union, focusing on how to encourage customer advocacy to enhance brand loyalty. It highlights the psychological barriers customers face when considering a switch from their current banking institutions.

This page showcases the brand strategy developed for Birmingham Southern College, aimed at attracting ambitious college-bound students. It emphasizes the college's potential to help students achieve their goals through a unique educational experience.

This page discusses how Intermark Group helped Red Mountain Theatre reshape its promotions to make their shows more appealing and engaging. By leveraging psychological insights, the campaign aimed to elevate regional theater from second-tier entertainment to must-see events.

The Southern Museum of Flight aims to showcase the excitement and engagement that museums can offer, countering the perception that they are boring. Through strategic brand development, the museum highlights its unique attractions and experiences.

This page showcases how Intermark Group leveraged psychological insights to enhance the Krispy Kreme brand experience. By enabling fans to share their love for Krispy Kreme, the strategy aims to extend the brand's appeal beyond just morning customers.

This page explores the marketing strategies used by Intermark Group to reshape the perception of the Toyota Tundra in the rural South. It discusses the challenges faced in convincing farmers and construction workers to embrace a foreign truck brand over established American names like Ford and Chevy.

This page details the Space Camp project by Intermark Group, highlighting its psychological insights into children's fascination with space. It emphasizes the re-launch of an interactive experience at the U.S. Space & Rocket Center, which serves as a popular destination for families.

This page showcases the Birmingham Zoo's brand strategy, focusing on enhancing visitor excitement for the Dino Discovery experience. It emphasizes the importance of imagination in engaging children and highlights the zoo's diverse offerings beyond dinosaurs.

This webpage details the brand strategy employed by Intermark Group to position St. Vincent's Heart as a leader in heart and vascular care. It emphasizes the importance of reputation and the authority principle in redefining excellence in heart care.

This page discusses the brand strategy for Shrimp Basket, focusing on how geo-precision digital video advertising around restaurant locations can enhance sales in the seafood fast casual market. It highlights the importance of understanding consumer cravings and optimizing media investment to drive customer engagement.

This page discusses the revitalization of the Talladega Superspeedway, focusing on the psychological insights into NASCAR fans and their desire for an immersive experience. It highlights efforts to reshape the iconic track to enhance attendance and engagement among racing enthusiasts.