Curated by
Intermark Group
There are hidden perceptual walls that estrange people from brands. At Intermark, we continually refresh our perspectives on how to harness psychological insight to impact brand success.
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There are hidden perceptual walls that estrange people from brands. At Intermark, we continually refresh our perspectives on how to harness psychological insight to impact brand success.
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Toyota Tundra | Intermark Group
This page explores the marketing strategies used by Intermark Group to reshape the perception of the Toyota Tundra in the rural South. It discusses the challenges faced in convincing farmers and construction workers to embrace a foreign truck brand over established American names like Ford and Chevy.