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Good Fortune Scratcher: Lunar New Year Game
Good Fortune Scratcher is a Lunar New Year gamification campaign by Panda Express that uses a web-based lottery scratcher game to educate guests about the holiday while driving sales. The six-week campaign achieved 500K+ redemption codes redeemed and 10x year-over-year sales growth.
Built for AI agentsACO · 663 tokens
Summary
Good Fortune Scratcher is a Lunar New Year gamification campaign by Panda Express that uses a web-based lottery scratcher game to educate guests about the holiday while driving sales. The six-week campaign achieved 500K+ redemption codes redeemed and 10x year-over-year sales growth.
Tags
lunar-new-year · gamification · scratcher-game · panda-express · social-campaign · experiential-marketing · brand-activation
Key entities
Panda Express (organization, 0.99) · Lunar New Year (event, 0.99) · TikTok (technology, 0.85) · Meta (technology, 0.85) · gamification (concept, 0.95) · scratcher-game (concept, 0.9)
Classification
analysis · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 22 Sep 2026