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The Many

We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.

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Good Fortune Scratcher: Lunar New Year Game

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Panda Mode: Ritual-Driven Storytelling

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However You Panda: Behavior-Driven Campaign

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Blazing Bourbon Chicken x Hot Ones

Blazing Bourbon Chicken is a new Panda Express offering promoted through a partnership with the popular online series Hot Ones. The campaign leveraged the show's cultural relevance and "swicy" product positioning to drive consideration and sales among target consumers.

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