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The Many
We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
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Take #12: It Starts with Exclusion
Maggie Cadigan explains that effective participatory marketing begins with exclusion and understanding your target audience. Deep connections with a specific group are more valuable than broad marketing messages to everyone.
Built for AI agentsACO · 112 tokens
Summary
Maggie Cadigan explains that effective participatory marketing begins with exclusion and understanding your target audience. Deep connections with a specific group are more valuable than broad marketing messages to everyone.
Tags
participatory-marketing · audience-segmentation · exclusion-strategy · brand-positioning · customer-connection
Key entities
Maggie Cadigan (person, 0.95) · participatory marketing (concept, 0.98) · audience segmentation (concept, 0.92) · brand positioning (concept, 0.88)
Classification
video · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/be@0.1.0, confidence 0.85, 14 Oct 2026