---
title: "Take #12: It Starts with Exclusion"
url: https://stacklist.com/card/9e67d1e8-f0ba-46c5-afa9-46354aaf3c39
stack: https://stacklist.com/c/business/stack/08f273e5-dc5b-49f2-bf35-7ab62236f10b
summary: "Maggie Cadigan explains that effective participatory marketing begins with exclusion and understanding your target audience. Deep connections with a specific group are more valuable than broad marketing messages to everyone."
tags: "participatory-marketing, audience-segmentation, exclusion-strategy, brand-positioning, customer-connection"
key_entities: "Maggie Cadigan (person), participatory marketing (concept), audience segmentation (concept), brand positioning (concept)"
classification: "video"
acp_version: "0.2"
token_counts_approximate: 112
visibility: public
agent_accessible: true
status: "final"
---

# Take #12: It Starts with Exclusion

[00:01] Participatory marketing starts with exclusion, which is a difficult thing. But if you mean everything to everyone, you mean nothing to no one. Great participatory marketing starts with a deep understanding of who you are for and who you are not for, because when you can have a deep connection with a group of individuals, that is worth far more than massive blast proclamation of what you want to sell. So I think it starts with exclusion.