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The Many
The Many is a Santa Monica creative agency built on strategy, creative, content, media, AI and immersive work. Named AdAge Small Agency of the Year three times, most recently in 2023, they grow brands through participation, not persuasion.
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The Many is a Santa Monica creative agency built on strategy, creative, content, media, AI and immersive work. Named AdAge Small Agency of the Year three times, most recently in 2023, they grow brands through participation, not persuasion.
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Spindrift: Yup, That's It National Launch
Spindrift launched nationally with a campaign centered on authenticity and simplicity, featuring celebrity Kristen Bell and the message "Just sparkling water & real squeezed fruit. Yup, that's it." The campaign doubled product sales by end of 2018 and established Spindrift as the second biggest brand in its category.
Built for AI agentsACO · 717 tokens
Summary
Spindrift launched nationally with a campaign centered on authenticity and simplicity, featuring celebrity Kristen Bell and the message "Just sparkling water & real squeezed fruit. Yup, that's it." The campaign doubled product sales by end of 2018 and established Spindrift as the second biggest brand in its category.
Tags
sparkling-water · brand-launch · celebrity-endorsement · social-content · product-marketing · authenticity
Key entities
Spindrift (organization, 0.99) · Kristen Bell (person, 0.95) · Pepsi (organization, 0.9) · Perrier (organization, 0.9) · authenticity-and-simplicity (concept, 0.92) · national-brand-launch (concept, 0.88)
Classification
analysis · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 22 Sep 2026