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The Many
We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
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Take #16: Be Silly! Be Original
Jeremiah Wassom discusses how serious brands can benefit from embracing silliness and originality in their marketing strategies, using Taco Bell as a key example. The article emphasizes that the most successful clients are those who trust their teams and allow creative freedom in brand expression.
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Summary
Jeremiah Wassom discusses how serious brands can benefit from embracing silliness and originality in their marketing strategies, using Taco Bell as a key example. The article emphasizes that the most successful clients are those who trust their teams and allow creative freedom in brand expression.
Tags
brand-strategy · creative-marketing · participation-marketing · taco-bell · brand-authenticity · silly-marketing
Key entities
Jeremiah Wassom (person, 0.95) · The Many (organization, 0.95) · Taco Bell (organization, 0.9) · Los Angeles (location, 0.9) · El Pollo Loco (organization, 0.85) · Panda Express (organization, 0.85) · Bumble Bee (organization, 0.85)
Classification
article · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 28 Oct 2026