---
title: "Take #16: Be Silly! Be Original"
url: https://stacklist.com/card/36c37ad2-8201-428c-aa07-38ec8b5904a0
source_url: "https://stacklist.com/stack/49f0c8d0-cee7-47fb-97f4-6a9efc9b3e90"
stack: https://stacklist.com/c/business/stack/f45a99ff-fcec-4693-84cd-587756c4db60
summary: "Jeremiah Wassom discusses how serious brands can benefit from embracing silliness and originality in their marketing strategies, using Taco Bell as a key example. The article emphasizes that the most successful clients are those who trust their teams and allow creative freedom in brand expression."
tags: "brand-strategy, creative-marketing, participation-marketing, taco-bell, brand-authenticity, silly-marketing"
key_entities: "Jeremiah Wassom (person), The Many (organization), Taco Bell (organization), Los Angeles (location), El Pollo Loco (organization), Panda Express (organization), Bumble Bee (organization)"
classification: "article"
content_hash: "sha256:f01e38366b2b414e3b9c138d0f6e499b34950fd1986f0251804866800223a3c7"
acp_version: "0.2"
token_counts_approximate: 280
visibility: public
agent_accessible: true
status: "final"
---

# Take #16: Be Silly! Be Original

The Many / Take #16: Be Silly! Be Original Follow 0:37 The Many Article Serious Brands Are Allowed to Be Silly: Lessons From Taco Bell Jeremiah Wassom on why the bravest and smartest clients loosen their grip and let people play with their brand. 3 min read The Many The Many linkedin.com Jeremiah Wassom - The Many | LinkedIn Jeremiah Wassom is a 20-year creative professional with experience in agency, freelance, and brand-side roles. Based in Los Angeles, he is passionate about his work and has built a network of over 500 connections on LinkedIn. The Many themany.com The Many — The Participation Company™ The Many is a company focused on active participation in various fields, emphasizing engagement over passivity. They strive to create impactful experiences that encourage collaboration and involvement. The Many More from The Many 13 public stacks View profile The Many: F&B Wins, El Pollo Loco to Bumble Bee 0 cards Participation Marketing: Essays, Atlas, Framework 10 cards Panda Express Campaigns and Case Studies 12 cards Selected Work Beyond Food and Beverage 19 cards View profile — all 13 stacks