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How James Runs an Agency

Curated byJames Orsini3 stacksUpdated Oct 2026
James Orsini on the language, numbers, and stage presence behind running an agency, drawn from his VaynerMedia playbook, his approach to the agency P&L, and his talks for founders and operators.

The phrases you’ll hear inside VaynerX, and what they actually mean when James uses them.

Unlock Social Media Marketing For the Next DECADE
rosetta.to
Unlock Social Media Marketing For the Next DECADE

This page features a transcript and source-linked archive for Gary Vaynerchuk's presentation on social media marketing strategies for the next decade. It includes topics, people, quotes, FAQs, and citations to enhance understanding and engagement.

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community.squareup.com
Day Trading Attention: Why Attention Matters

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Marketing in the year you live in | STAY Magazine
staymagazine.ca
Marketing in the year you live in | STAY Magazine

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The Importance of SPEED in Business - Gary Vaynerchuk
garyvaynerchuk.com
The Importance of SPEED in Business - Gary Vaynerchuk

Speed is 4 billion times more important than perfection. This page discusses the critical role that speed plays in business success and how prioritizing speed can lead to better outcomes.

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Twelve and a Half: Leveraging Emotional Ingredients
leadershipnow.com
Twelve and a Half: Leveraging Emotional Ingredients

This page discusses the key emotional ingredients necessary for achieving business success, as outlined in the book 'Twelve and a Half'. It emphasizes the importance of effective leadership and personal development in driving organizational growth.

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Gary Vaynerchuk | Entrepreneur, Author & Creator
garyvaynerchuk.com
Gary Vaynerchuk | Entrepreneur, Author & Creator

The official home of Gary Vaynerchuk: serial entrepreneur, chairman of VaynerX, CEO of VaynerMedia and VeeFriends, and bestselling author.

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James Orsini

The terms James checks first when he opens an agency’s books, in plain English.

What is Agency Gross Income (AGI) | Parakeeto
parakeeto.com
What is Agency Gross Income (AGI) | Parakeeto

Agency Gross Income (AGI) is a financial metric that represents the actual revenue an agency retains from its client work, after subtracting all pass-through expenses and third-party costs. Sometimes referred to as “net revenue” or “adjusted gross income,” AGI reflects the money available to cover internal costs like salaries, overhead, and profit.

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Pass-Through Costs: What Agencies Need to Know
getholdings.com
Pass-Through Costs: What Agencies Need to Know

Pass-through costs are client expenses your agency manages — media buys, printing, software. Learn how to handle them, markup strategies, and cash flow tips.

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James Orsini
How to Measure and Improve Your Agency's Profitability
quickmail.com
How to Measure and Improve Your Agency's Profitability

This post provides key insights to help you and your agency plan for the future by simplifying the process of measuring and improving agency profitability.

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Billable Utilization: Formulas and Strategies for Increased Profitability
toggl.com
Billable Utilization: Formulas and Strategies for Increased Profitability

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toggl.com
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Calculate agency utilization from billable hours, capacity, role targets, and realization so client-service teams can judge 60%-85% benchmarks.

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Where James has spoken, and what he speaks about.

Cre8tive Con 2026, Chicago
einpresswire.com
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linkedin.com
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onlinegeniuses.com
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podpage.com
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Episode 055 - James Orsini | Seton Hall Podcast
...ergradleaders.podbean.com
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