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Blazing Bourbon Chicken x Hot Ones
Borrowed the Hot Ones IP to launch Panda's swicy Blazing Bourbon Chicken and win over Collective Cravers.
Good Fortune Scratcher: Lunar New Year Game
Web-based lottery scratcher ran six weeks, drove 500K+ redemption codes and grew sales 10x year-over-year.
Panda Mode: Ritual-Driven Storytelling
Panda Mode extends However You Panda, anchoring a niche audience in eating rituals to lift brand health and sales.
However You Panda: Behavior-Driven Campaign
However You Panda shifted Panda from product to behavior storytelling when just 32% of aware fans were customers.
Panda Express Media: Fortnite and Super League
Award-winning in-game integrations with Fortnite and Super League lifted awareness and consideration among 18-34s.
Sizzling Shrimp: iSpot Breakthrough Winner
Consumer-insight campaign for a new wok-fired shrimp dish beat sales goals and won iSpot's Breakthrough Award.
Jager Spice: Jagermeister Seasonal Campaign
The Many's Jagermeister campaign built around the Jager Spice seasonal moment.
Because No Reason: Beverage Brand Campaign
A The Many beverage campaign leaning into spontaneous, no-occasion-needed consumption.
Aperol Brunch Society: Ritual Marketing
Aperol Brunch Society is the one here built to own a single occasion: brunch drinking.
Please Don't Buy Mixwell: Values-Led Beverage Launch
Mixwell told the wrong crowd NOT to buy, and its Amazon store sold out anyway.
Refuse to Blend In: Chameleon Coffee Murals
Chameleon Coffee's first national campaign used QR-coded artist murals to hand out free samples in key cities.
Jinjja Love: Jin Ramen and BTS Jin Campaign
Otoki Jin Ramen ran a global love story built around BTS' Jin to drive trial and advocacy.
Narcos Series Launch for Netflix
Launch campaign for Netflix's Narcos, part of The Many's entertainment IP and series-launch work.
Chucky I Scream Entertainment Activation
Horror-franchise campaign for Chucky, built to drive fan participation around the series.
El Chapo Series Campaign
Series marketing for El Chapo, extending The Many's slate of entertainment launches.
Dating Naked Reality-Show Campaign
Reframed the show around uninhibited love, not nudity, positioning it as a platform for genuine relationships.
Slaypals
Creating a high-profile moment that puts Diablo at the forefront of gaming culture.
You Can't Script This
A brand platform to challenge other major sports and champion what makes the World Surf League unique.