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The Many
We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
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Participation Had a Very Good Year at Cannes
Participation had a very good year at Cannes Lions, with approximately one-third of Grand Prix winners built on audience action and participation rather than passive consumption. The trend notably appeared across diverse categories including Creative Strategy, Creative Commerce, and Media, suggesting participation is becoming a core business strategy rather than a marketing fad.
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Summary
Participation had a very good year at Cannes Lions, with approximately one-third of Grand Prix winners built on audience action and participation rather than passive consumption. The trend notably appeared across diverse categories including Creative Strategy, Creative Commerce, and Media, suggesting participation is becoming a core business strategy rather than a marketing fad.
Tags
participation · cannes-lions · marketing · audience-engagement · brand-strategy · campaign-analysis
Key entities
Christian Jacobsen (person, 0.95) · Cannes Lions (event, 0.95) · Participation Exchange (concept, 0.85) · Wired To Participate (concept, 0.85) · 600K Network (organization, 0.9) · Mother London (organization, 0.85) · Heineken (organization, 0.9) · Wisła Kraków (organization, 0.85) · Uber Eats (organization, 0.9) · adidas (organization, 0.9) · Venezuela (location, 0.9) · Cannes (location, 0.95)
Classification
analysis · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 22 Sep 2026