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Rethink Resistance in Amazon
Rethink Resistance explains why 70% of organizational change initiatives fail by examining the neuroscience behind human resistance to change. The book provides six neurological barriers and practical leadership approaches to reduce friction and build trust during transformational change.
Built for AI agentsACO · 1693 tokens
Summary
Rethink Resistance explains why 70% of organizational change initiatives fail by examining the neuroscience behind human resistance to change. The book provides six neurological barriers and practical leadership approaches to reduce friction and build trust during transformational change.
Tags
change-management · neuroscience · organizational-change · leadership · resistance · transformation · brain-science
Key entities
Travis D Hahler (person, 0.95) · Amazon.com (organization, 0.9) · Fast Company Press (organization, 0.85) · basal ganglia (concept, 0.88) · limbic system (concept, 0.88) · organizational change (concept, 0.92) · Boardman 97818 (location, 0.75)
Classification
reference · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/be@0.1.0, confidence 0.85, 26 Jun 2026