---
title: "Rethink Resistance in Amazon"
url: https://stacklist.com/card/a24c3691-09ce-4d8f-b783-1aeaeecdce8d
source_url: "https://www.amazon.com/Rethink-Resistance-Embracing-Neuroscience-Transformational/dp/1639081895"
stack: https://stacklist.com/c/podcast/stack/33f3063e-f659-4e58-b19f-fd8d7ef21956
summary: "Rethink Resistance explains why 70% of organizational change initiatives fail by examining the neuroscience behind human resistance to change. The book provides six neurological barriers and practical leadership approaches to reduce friction and build trust during transformational change."
tags: "change-management, neuroscience, organizational-change, leadership, resistance, transformation, brain-science"
key_entities: "Travis D Hahler (person), Amazon.com (organization), Fast Company Press (organization), basal ganglia (concept), limbic system (concept), organizational change (concept), Boardman 97818 (location)"
classification: "reference"
content_hash: "sha256:6a3d8085be76ebdd78e8188bdeeaa30591470f7e9dfcf3d11919619e6dd54389"
acp_version: "0.2"
token_counts_approximate: 1693
visibility: public
agent_accessible: true
status: "final"
---

# Rethink Resistance in Amazon

Books › Business & Money › Business Culture › Workplace Culture To see product details, add this item to your cart. You can always remove it later. Delivering to Boardman 97818 - Update location Quantity: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Quantity: 1 Add to cart Buy Now Enhancements you chose aren't available for this seller. Details To add the following enhancements to your purchase, choose a different seller. %cardName% ${cardName} not available for the seller you chose ${cardName} unavailable for quantities greater than ${maxQuantity}. Shipper / Seller Amazon.com Amazon.com Shipper / Seller Amazon.com Returns 30-day refund / replacement 30-day refund / replacement This item can be returned in its original condition for a full refund or replacement within 30 days of receipt. Read full return policy Payment Secure transaction Your transaction is secure We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more Gift options Available at checkout Available at checkout This item is a gift. Change At checkout, you can add a custom message, a gift receipt for easy returns and have the item gift-wrapped Add gift options at checkout See more Add to List Added to Unable to add item to List. Please try again. Sorry, there was a problem. There was an error retrieving your Wish Lists. Please try again. Sorry, there was a problem. List unavailable. Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required . Read instantly on your browser with Kindle for Web. Using your mobile phone camera - scan the code below and download the Kindle app. Image Unavailable Image not available for Color: VIDEOS 360° VIEW IMAGES Read sample Follow the author Get new release updates & improved recommendations Travis D Hahler Follow Something went wrong. Please try your request again later. OK Rethink Resistance: Embracing Neuroscience to Lead Transformational Change by Travis D Hahler (Author) Format: Paperback #1 New Release in Business Structural Adjustment Sorry, there was a problem loading this page. Try again. See all formats and editions Purchase options and add-ons A Fast Company Press Book Resistance isn’t rebellion. It’s biology. Seventy percent of organizational change initiatives fail to achieve their goals—not because the strategy is wrong, but because leaders are fighting the human brain instead of working with it. When teams push back, stall, or quietly comply without really changing, most leaders respond by pushing harder, communicating louder, or moving faster. It’s like trying to put out a fire with gasoline. But what if resistance isn’t defiance? What if it’s the brain doing exactly what evolution designed it to do—protect against threat, conserve resources, and cling to what feels safe? Rethink Resistance offers a fundamentally different way to lead change. Drawing on neuroscience, psychology, and nearly two decades of real-world transformation work, Travis D Hahler reveals six neurological barriers that predictably surface during change—from the basal ganglia’s fierce loyalty to routine to the limbic system’s deep sensitivity to loss—and pairs each with a practical leadership approach that reduces friction and builds trust without lowering the bar. Inside, you’ll discover: • Why even your strongest performers stall, resist, or revert to old habits—and what’s happening neurologically when they do • How to read resistance as a check engine light: not the problem itself, but critical information about hidden fears, unmet needs, and overlooked losses • Six barrier-and-response pairs that give you a repeatable approach to leading change—from rebuilding habits through repetition to driving resilience through empathic connection • Practical tools, reflective prompts, and real stories from the frontlines of Fortune 500 transformations, delivered with the humor and honesty of someone who has led more than one hundred organizations through change This isn't another change management acronym to memorize. It's a brain-aware framework for decoding what resistance is actually telling you—and once you see it that way, you’ll never go back. Read more Report an issue with this product or seller Previous slide of product details Print length 264 pages Language English Publication date June 18, 2026 Dimensions 6 x 0.66 x 9 inches ISBN-10 1639081895 ISBN-13 978-1639081899 Next slide of product details See all details The Amazon Book Review Book recommendations, author interviews, editors' picks, and more. Read it now. Editorial Reviews About the Author Travis D. Hahler is senior director of Global Strategy and Transformation at Salesforce andfounder of The Neurological Nomad. His path from EEG research and neuropsychologystudy at Harvard to leading transformation at Google and Salesforce gives him a rare abilityto translate brain science into leadership strategy. Known as "the Resistance FortuneTeller" for his ability to predict where change efforts will stall, Hahler has delivered hissignature keynote, The Neuroscience of Change, to more than 25,000 leaders across 150global events. He sees the same shift again and again: when leaders understand whatresistance actually is, they stop fighting people-and start leading transformations thatlast. Product details Publisher ‏ : ‎ Fast Company Press Publication date ‏ : ‎ June 18, 2026 Language ‏ : ‎ English Print length ‏ : ‎ 264 pages ISBN-10 ‏ : ‎ 1639081895 ISBN-13 ‏ : ‎ 978-1639081899 Item Weight ‏ : ‎ 12.6 ounces Dimensions ‏ : ‎ 6 x 0.66 x 9 inches Best Sellers Rank: #15,613 in Books ( See Top 100 in Books ) #11 in Business Structural Adjustment #12 in Organizational Change (Books) #15 in Leadership Training Brief content visible, double tap to read full content. Full content visible, double tap to read brief content. Videos Help others learn more about this product by uploading a video! Upload your video About the author Follow authors to get new release updates, plus improved recommendations. Travis D Hahler Brief content visible, double tap to read full content. Full content visible, double tap to read brief content. Discover more of the author’s books, see similar authors, read book recommendations and more. Read more about this author Read less about this author Back to top English United States Conditions of Use Privacy Notice Consumer Health Data Privacy Disclosure Your Ads Privacy Choices © 1996-2026, Amazon.com, Inc. or its affiliates