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The Many
We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
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Aperol Brunch Society: Ritual Marketing
Aperol Brunch Society launched a movement to introduce Aperol Spritz to America by creating the Chief Brunch Officer position, allowing fans to brunch at top restaurants and get paid while promoting the brand. The campaign achieved 3x Facebook engagement, 25-45% sales increase in target markets, and 200M+ media impressions by positioning the drink as essential to American brunch culture.
Built for AI agentsACO · 626 tokens
Summary
Aperol Brunch Society launched a movement to introduce Aperol Spritz to America by creating the Chief Brunch Officer position, allowing fans to brunch at top restaurants and get paid while promoting the brand. The campaign achieved 3x Facebook engagement, 25-45% sales increase in target markets, and 200M+ media impressions by positioning the drink as essential to American brunch culture.
Tags
aperol-spritz · brunch-culture · experiential-marketing · chief-brunch-officer · social-engagement · lifestyle-branding · movement-marketing
Key entities
Aperol (organization, 0.99) · Chief Brunch Officer (concept, 0.98) · Aperol Brunch Society (concept, 0.98) · Facebook (technology, 0.95) · Aperol Spritz (concept, 0.99) · America (location, 0.97) · Fox News (organization, 0.95)
Classification
analysis · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 22 Sep 2026