How to Actually Measure the Calls Your Shop is Missing

Ratchet+Wrench interviews trainer Roy Gray on why most shops have no idea how many callers end the call without booking, and how to start tracking it with nothing more than a pen and paper. One case study shows a shop hitting its highest sales month of the year within a month of starting structured phone training. A practical starting point for any operator who wants to quantify the leak before trying to fix it.