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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
More in Take #16: Be Silly! Be Original
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Take #16: Be Silly! Be Original
Jeremiah Wassom discusses how Taco Bell's non-serious product positioning enabled creative freedom and experimental marketing work. He emphasizes that smart brands understand consumers create their own stories around products, allowing for playful and authentic engagement.
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Summary
Jeremiah Wassom discusses how Taco Bell's non-serious product positioning enabled creative freedom and experimental marketing work. He emphasizes that smart brands understand consumers create their own stories around products, allowing for playful and authentic engagement.
Tags
taco-bell · advertising · brand-strategy · creativity · product-marketing · storytelling · consumer-engagement
Key entities
Jeremiah Wassom (person, 0.95) · Taco Bell (organization, 0.98) · brand storytelling (concept, 0.85) · product positioning (concept, 0.82)
Classification
video · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/be@0.1.0, confidence 0.85, 23 Oct 2026