Curated by
More in Core cannon for customer discovery at How This Works co
See all 6 →The Jobs to Be Done Playbook by Jim Kalbach
Jobs To Be Done is key to building successful products, and this book masterfully gives a step-by-step guide on how to put it into practice. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action, showing techniques to create offerings that resonate with consumers.
Built for AI agentsNo ACO on this card