Core cannon for customer discovery at How This Works co

Learn More Faster by Michael Margolis is GV’s free step-by-step playbook for conducting Bullseye Customer Sprints, and accelerating customer discovery. We’ve drawn on hundreds of research sprints to create an essential guide for early-stage startup founders, product managers, and researchers.

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. It teaches you how to conduct effective customer conversations to validate your business ideas, avoiding the common pitfalls of seeking biased feedback.

Jobs To Be Done is key to building successful products, and this book masterfully gives a step-by-step guide on how to put it into practice. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action, showing techniques to create offerings that resonate with consumers.

In this second edition of her bestselling book, Obviously Awesome, positioning and tech expert April Dunford provides tools to help your product stand out in a crowded market. Drawing on over two decades of experience, she offers a proven five-step positioning process to ensure your product resonates with the right customers and avoids common pitfalls.

This book provides a structured and sustainable approach to continuous discovery, helping you ensure that your products and services meet customer needs while delivering business value. Learn how to balance action with doubt, empowering you to make informed decisions and adapt over time.

Just Enough Research is a practical guide that helps design and business professionals make informed decisions based on sound evidence rather than personal biases. This book offers valuable insights for anyone in the design field, whether just starting out or facing complex product decisions, and has remained a popular resource for over a decade.