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The Many

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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.

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Christian Jacobsen: Participation Is the Human Operating System

Christian Jacobsen: Participation Is the Human Operating System

Christian Jacobsen is co-founder of The Many and author of 'Wired to Participate,' advocating that participation is the fundamental human operating system. With 30 years in creative advertising and entrepreneurship, he argues that people want meaningful roles in the things they care about rather than being passive audiences.

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Summary

Christian Jacobsen is co-founder of The Many and author of 'Wired to Participate,' advocating that participation is the fundamental human operating system. With 30 years in creative advertising and entrepreneurship, he argues that people want meaningful roles in the things they care about rather than being passive audiences.

Tags

participation · creative-strategy · leadership · co-founder · business · human-centered-design · entrepreneurship

Key entities

Christian Jacobsen (person, 0.99) · The Many (organization, 0.99) · Participation (concept, 0.98) · Wired to Participate (concept, 0.97) · Participation Atlas (concept, 0.96) · The Loose Grip (concept, 0.95) · Ad Age (organization, 0.85) · Jiu-jitsu (concept, 0.88) · participationatlas.com (concept, 0.9) · Page Two (organization, 0.8)

Classification

reference · language en · status final

Provenance

claude-haiku-4-5 via @stacklist/be@0.1.0, confidence 0.85, 22 Sep 2026