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Infobip | SMS Marketing Statistics
SMS marketing statistics reveal that text messaging remains a powerhouse channel with 98% open rates and 45% response rates, significantly outperforming email. The 2026 Messaging Trends Report shows a 34% year-on-year increase in SMS adoption, with 72% of consumers making purchases directly from text messages and the market projected to reach $9.6 billion by 2030.
Built for AI agentsACO · 1929 tokens
Summary
SMS marketing statistics reveal that text messaging remains a powerhouse channel with 98% open rates and 45% response rates, significantly outperforming email. The 2026 Messaging Trends Report shows a 34% year-on-year increase in SMS adoption, with 72% of consumers making purchases directly from text messages and the market projected to reach $9.6 billion by 2030.
Tags
sms-marketing · marketing-statistics · engagement-rates · conversion-metrics · omnichannel-strategy · consumer-behavior · 2026-trends
Key entities
Monika Lončarić (person, 0.95) · Pew Research (organization, 0.9) · Grand View Research (organization, 0.9) · Validity (organization, 0.85) · EMarketer (organization, 0.85) · omnichannel-communication (concept, 0.9) · Cyber Week 2024 (event, 0.9) · SMS-marketing (concept, 0.95) · North America (location, 0.85) · Europe (location, 0.85)
Classification
analysis · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/be@0.1.0, confidence 0.85, 23 Jun 2026