Name: Take #58: Make a Unique Statement: Original
Uploaded: 2026-10-23T13:57:44.580Z
Duration: 34 s
Channel: The Many
Description: Jeremiah Wassom argues that marketers should stop copying competitors and instead focus on what customers actually need and want. By merely matching competitor claims, brands fail to create a unique value proposition and distinct market position.

Take #58: Make a Unique Statement: Original

The Many · Oct 23, 2026 · 1 min

Transcript

00:01
I honestly think marketers should focus less on what other marketers are doing. In my past experience, there have been a lot of projects I've worked on, literally trying to copy what the competitors are doing and not necessarily what people are looking for or what the work needs to be or what the messaging needs to say. It's they said there's is 1% faster. We need to say that we're 1% faster than that. When you're copying what the rest of the industry is saying or doing, all you're saying is we're just as good as those guys. You're not making any unique statement yourself.

About this video

Marketers frequently err by copying competitors' strategies and messaging, focusing on incremental improvements rather than audience needs or effective communication. This practice only asserts they are "just as good" as others, preventing them from making any unique statement about their own offerings.

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